Ad Choices & Interest-Based Advertising

Last Updated: April 2026

What is Interest-Based Advertising? Interest-based advertising (also known as personalised or targeted advertising) uses information collected about your browsing activities across websites and over time to deliver advertisements that are more relevant to your interests.

How We Use Advertising Technologies. Potter World and our advertising partners may use cookies, pixel tags, web beacons, and similar technologies to collect information about your interactions with our Site. This information may be used to: serve you relevant advertisements on third-party platforms; measure the effectiveness of our advertising campaigns; provide analytics and reporting; and improve our marketing efforts.

Information Collected. The information collected through advertising technologies may include: pages visited on our Site; products viewed or added to cart; search queries; referral URLs; device information; and general geographic location. This information is typically collected in aggregate and does not directly identify you by name.

Your Choices. You have several options for managing interest-based advertising: (a) Browser Settings: You can configure your browser to block or delete cookies. Please note that blocking cookies may impact Site functionality. (b) Industry Opt-Out Tools: Visit the Digital Advertising Alliance (DAA) at www.aboutads.info/choices or the European Interactive Digital Advertising Alliance (EDAA) at www.youronlinechoices.eu to opt out of interest-based advertising from participating companies. (c) Platform Controls: Most social media platforms (Facebook, Instagram, Twitter) offer advertising preference settings within your account. (d) Email Preferences: You can unsubscribe from marketing emails at any time using the link provided in each email.

Google Analytics. We use Google Analytics to analyse Site traffic. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout.

Please Note: Opting out of interest-based advertising does not mean you will stop seeing advertisements. You will still see ads, but they may be less relevant to your interests.

Contact. For questions about our advertising practices, please contact us at privacy@potterworld.shop.